Promoting your site online is clearly very important but you can also do a lot to promote your site offline too! Here are a few tips on how you can raise client awareness of your new or existing site.
- make sure your web address is included on your business cards & stationary
- if you are using any press adverts, make sure you include your web address on the bottom of the advert
- consider a mailshot campaign using flyers to advertise your services
- have it advertised on your car, this also has added benefits for tax allowances
Adding a blog to your web site is a really good way of being able to add new content quickly and easily to your web site and will help raise your sites profile in the search engines. You need to make a commitment to update your blog as frequently as possible, set realistic goals that will fit in with your administration routine, for example one to two blog posts per week can be added in to your weekly invoicing session..
Not all of your bog posts need to be long essays, as long as they are relevant, you can provide a mix of short and long posts. Try to make sure you have included some of your targeted keywords in your post content and titles, and try to make your blog interesting by adding video and images to your posts.
I hope you like the new web site, I wanted it to be clean and fresh and easy to use, I hope you find it so.