Mobilegeddon

Today marks the roll out of Google’s latest algorithm that changing the way websites are ranked by the search engine and has been nicknamed “Mobilegeddon” by digital marketeers!

How will this impact on your website?

This update will only have an impact on searches carried out on mobile platforms and will provide a ranking boost to websites in Google searches that have been designed to be  mobile-friendly. The effect will be on mobile searches only so should not have an effect on desktop based searches, but when you consider the amount of search traffic that is based on mobiles it is important that you consider having your site updated.