Great Tips for Writing SEO Friendly Content

Like all other kinds of writing, SEO writing is also a skill that every writer must specialise in. There are many other factors one should consider when writing engaging content that Google will love. When you write SEO friendly articles, there should be only one motive in you. That is to create content that people love reading, sharing, linking and interacting with, in various ways. This is the key to get your post ranked high by Google rankings and thereby becoming the top related post in the search engine. Here are some great tips that you can follow for great content that Google will not miss!

Write Useful and Engaging Content

If you need your article to retain in terms of quality and quantity, write an interesting one. This will attract visitors to your site who will find this very useful and entertaining. They will even be inclined to share your post or link it on social media. Plagiarised, low-spun and rewritten content don’t attract SEO rankings anymore because they fail to provide users with something valuable. So, creating fresh content is the key to make Google fall in love with your post and rank it high.

Choose Keywords Wisely

Keywords are a priority when it comes to SEO writing as they are what will optimise your content. Here, it is important to select certain keywords after a good research on your topic and place them properly. You can use Google Trends or Word Tracker to get to know what keywords to use in your article. Ensure that you don’t overuse them but place them scattered throughout the content. Your content should have a flow and make perfect sense after placing these keywords.

Optimise the Images for Better SEO Ranking

Images can enhance the quality of your content and make it look more interesting. Here, you can use the keywords to name your images and optimise them for a better ranking. Also, remember to optimise the size of your image as the loading time of your images will also have an impact on SEO. Quality, averaged-size images that are well optimised will make your content high ranked on Google search engine.

Your Content Should Be Sharable

When people come across really interesting content, the next thing they would want to do is share them with friends. So, it is important to make your piece of writings easily shareable on social media. As your content circulates around different social media, it will increase in popularity. This will improve the interaction among visitors while driving traffic to your website. What a great way to let Google know that your article is simply top-notch to be top-ranked!

So, these are the main tips that you should keep in mind when writing Search Engine Optimised articles. Give your readers something valuable to read, and they will reward you with a higher rank in Google. Remember to proofread your article at least twice as people don’t like grammatically incorrect writing. So, write an engaging, quality article while placing the keywords appropriately. Then, make use of images for better optimisations while linking your article. If you need your writing to be a killer piece, make it easily shareable on social media, and you have done your job perfectly!

Improve Your Image Search Ranking with These SEO Tips

While there has been a huge amount of attention that is being placed on Voice search and how to take advantage of this feature to increase your organic traffic, Image search should never be neglected. Based on the analysis of Rand Fishkin, the Google’s Image Search is the 2nd highly utilised platform when searching (with Google.com taking the top spot). This means that Image search is more important than most of us think. According to the latest data, Google Images accounted to the 26.79% searches made which is higher compared to YouTube with only 3.71%.

Easy SEO Tips for Small Businesses

There’s no denying it: big wins with SEO as a small business is harder than it ever has been. Not only are you competing against self-promotion from the search engines themselves, but the increased competition compared to just a few years ago makes good rankings a difficulty for some.

You shouldn’t simply roll over and accept defeat, though. You should see it as a challenge to make a small business like yours take on the likes of eBay and Amazon at their own game, competing with them for lucrative keywords and coming out on top.

Here are easy SEO tips catered to small businesses to help you do it.

1 Quality over quantity

Long gone are the days when you could just update your blog daily with a simple 300 word article and see results; there are just too many people out there trying to do the same thing. Instead of posting one small article every day, invest your time more wisely by writing a knowledgeable, authoritative article over a series of days. Search engines prefer in-depth content that will be beneficial to its searchers and can provide you plenty of traffic in return for your efforts.

2 Emulate and improve

Noticed that competitor A is ranking better than you for certain keywords? Take a look at what they’re doing that has the search engines so interested. Admittedly, this can be quite the task if you’re a complete newcomer to SEO, but look at tools like Screaming Frog and read up on on-page SEO to see if there’s anywhere you should improve. Once you’ve made improvements, don’t rest on your laurels, keep adding worthwhile content and gain the edge.

3 Target realistic keywords

As much as we all wish it wasn’t the case, you aren’t going to land at the top of Google for a query like “batteries” when you have giants like Amazon to contend with (not to begin with anyway). Huge corporations might have SEO teams to match, but they’re only human – they will miss out on a few things. Here’s where you come in. Find keywords that are searched less but still retain value that larger businesses haven’t properly optimised for and put emphasis on ranking for it.

4 You need to be a PR machine

There’s a lot of talk within the SEO community about the role becoming more PR orientated with each passing year. Although there is some truth to that, it isn’t quite the case as technical SEO is always going to be massively important. However, you should still heed the words of prominent digital marketers by sending emails to people/brands who might be interested in working together. Whether you’ve mentioned a business in a blog and feel like they might to share it with their social media audience or are requesting a link, you should always set aside some time for PR.

5 Avoid “too-good-to-be-true” promises

Even if you don’t actually own and operate a website/business, there’s a good chance that you’ve received a few spammy SEO emails before. These typically offer you the chance to rank at the top of Google for a cheap fee with no work needed from you. Simple fact of the matter is that you can never be guaranteed to reach first position on search engines for your keywords, so if one of these lands in your inbox, kindly direct it to your spam folder instead. Good SEO takes time, effort, and perseverance; these “companies” are most likely going to provide negative results to your rankings instead of positive.

Linking

Cross Linking

  • Also called internal linking, it refers to the linking of your internal pages within your website.
  • Cross linking being a very essential factor for Google ranking algorithm can help you increase the popularity of your page. The best instance of successful cross linking is Wikipedia.
  • You can obtain the content link from sites which are within your niche and then try to get a link from their site content by making use of a targeted keyword. This is exactly what Wikipedia does.

Local Listings

  • Listing in local directories can be very helpful for sites promoting local business.
  • Local businesses should list their site locally instead of going global. This would enable the search engines to fetch your site content easily so that you can reach your target viewers.
  • Therefore you can choose to submit your website to site like Yahoo local, Google local, Yellow Pages, Maps etc.

Social Shopping Network

  • Entrepreneurs running an e commerce site can submit them to the online shopping networks.
  • This could be a sound strategy for branding and advertising.
  • When you submit your products to sites such as Google product search, MSN online shopping, Kaboodle, etc, your likelihood of visibility is broadened considerably.

Improving Offsite SEO

Off site SEO can be defined as the techniques which can be used to enhance the Google ranking of a particular website. Off site SEO has more to do with promotional methods which go far beyond website designing. Some of the most important activities related to off site SEO includes – social media, social bookmarking, social link building etc. A sound strategy of off site SEO would lead to more exposure for the site along with an increased ranking. In this article we are going to discuss a few helpful offsite SEO tips which will help you improve your page ranking.

Blogging

  • Blogging is one of the most powerful tools of promoting your site.
  • For this you need to create a blog for your company or site and upload plenty of unique content regularly.
  • While writing a blog make sure to convey your idea to the audience and keep promoting your blog in the blog search engines and blog directories.
  • Include plenty of unique topics for your blog like top lists, how to…, viral videos, tutorials, infographics etc.
  • In case you are not good at writing blogs then go for a guest blogger to write for you.

 

Keep content fresh to improve SEO

Adding a blog to your web site is a really good way of being able to add new content quickly and easily to your web site and will help raise your sites profile in the search engines. You need to make a commitment to update your blog as frequently as possible, set realistic goals that will fit in with your administration routine, for example one to two blog posts per week can be added in to your weekly invoicing session..

Not all of your bog posts need to be long essays, as long as they are relevant, you can provide a mix of short and long posts. Try to make sure you have included some of your targeted keywords in your post content and titles, and try to make your blog interesting by adding video and images to your posts.